How the Transmogrifier™ Works
Three simple steps. Fifteen minutes. A lifetime of eligibility.
Schedule Your Identity Consultation
Meet with one of our certified Identity Transition Coaches for a free, confidential consultation. Together, you’ll explore:
- Which racial identity best aligns with your economic goals
- Which grant programs, directories, and set-asides you’ll unlock
- Whether you’d like a full transmogrification or a partial (multiracial) transition
- Your comfort level with cultural participation (optional but encouraged)
No documentation required. No proof of ancestry. No DNA tests. That’s the whole point.
Enter the Transmogrifier™
Our patented Transmogrifier is a standard corrugated cardboard box (48” × 36” × 36”) with the word “TRANSMOGRIFIER” written on the side in permanent marker and a large dial on the front.
The Process:
- Set the dial to your desired identity
- Step inside the box
- Close the flaps
- Wait 15 minutes (or until you feel different — whichever comes first)
- Exit the box as your new self
Available Settings:
Hispanic / Latino/a/x
Asian / Pacific Islander
Indigenous / Native American
Middle Eastern / North African
Multiracial (Custom Blend)
“It’s Complicated” (covers all bases)
The Transmogrifier works on the principle of self-identification, which is the same principle used by every census form, college application, and government contract in America. We just added a box.
Activate Your New Identity
After transmogrification, our team helps you:
- Update your self-identification on all relevant forms
- Register in our Transmogrified Business Directory
- Apply for POC-specific grants, loans, and set-asides
- Join POC business networks and vendor markets
- Develop your personal “lived experience” narrative
- Order business cards with your new identity designation
Most participants see their first grant approval within 30 days of transmogrification.
Case Studies
The Transmogrifier Is For Everyone
Transmogrification isn’t just for Caucasians seeking POC status. Real Asians, Hispanic residents, multiracial individuals — anyone whose current racial identity doesn’t align with their economic goals can benefit. If there’s a grant you can’t access, a directory you can’t join, or a set-aside you can’t qualify for, the Transmogrifier can help. Because limiting identity transition to one race would be — and we cannot stress this enough — racist.
Choose Your Level
Partial Transmogrification (Bronze) — For those who prefer a gradual transition or want to self-identify as multiracial. The 5-minute session produces a visible blending effect that actually strengthens your narrative: you can point to your appearance and say “I’m visibly in transition.” Many clients find this look strategically advantageous at networking events.
Full Transmogrification (Gold) — The complete 15-minute session. Most popular. Full identity transition with coaching and documentation.
Executive Transmogrification (Platinum) — The total immersion package. Extended session, cultural orientation, grant writing assistance, and VIP status.
Ready to Begin?
Your identity journey starts with a single step — into a cardboard box.